By Sarah Thurgood, Public Health Intelligence Project Officer, Kirklees Council
Here in Kirklees we’ve carried out a Children and Young People’s Survey of pupils in years 7, 9 and 12. The survey itself took place via 26 schools and colleges in the summer of 2014. We heard from over 5,500 young people. This has updated what we know about the health, well-being and resilience of children and young people in Kirklees.
Since then we’ve been busy getting to grips with the findings and sharing them with key stakeholders whose work involves the health and wellbeing of children and young people. They will also be used to inform this year’s Joint Strategic Assessment update and the Current Living in Kirklees (CLiK) survey, which targets adults 18+.
We’ve done young people’s surveys in the past but what’s been different this time is our approach to reporting. A very important aspect has been deciding how to engage young people – so that they understand what we’ve found out and can talk about what it means for them. We felt so strongly that we needed to get this approach right that we asked young people in the survey how they wanted us to do this. The majority said they would like to see the results on the school website. In response to this feedback, we decided to create a product for schools to use their on their websites, as part of a PSHE lesson or in an assembly.
What did we do?
We spoke to young people about how we could communicate the findings and they suggested a short video as an engaging media which can also be easily shared widely. We decided to produce an animated video. Along with informing young people about the survey results, we included positive health messages based on behaviour change theory.
How did we do it?
The video has been designed and produced in collaboration with two young people from Kirklees to ensure the content is young people friendly. Chloe developed the script and is the narrator on the video and Max designed and produced the video using ‘VideoScribe’ software. Here’s some screenshots – the video itself is just in final edit:
Here are a few hints and tips for sharing your findings:
- Inform those who completed your survey of the results:
It is easy to share results with colleagues and partners but do you always find the best way to share your results with those who took part?
- Involve someone from your target audience when designing dissemination materials:
The key to this project was involving the target audience. They understood the language to use and importantly what not to use. This ensured the messages came from them rather than me. Working with Chloe really helped me as I had an idea of the message but not how to best communicate this to young people. She tailored the messages so young people would understand them and highlighted that young people don’t like using stereotypes or being told not to do something.
- Use creative approaches to engage your target audience:
By asking your target audience how to communicate with them, it is more likely that they will be engaged with your messages. Think about tailoring your dissemination style depending on the target audience (such as the general public) by creating short and snappy infographics or videos containing the key points rather than long written reports which may better be suited for colleagues and those planning actions or policy changes from the findings.
Sarah said “We were thrilled to be recognised by LARIA by being shortlisted for the ‘Most engaging presentation of local area research’ Research Impact Award 2016 and we would especially like to thank Max and Chloe for their help in making the video. It’s been a brilliant experience and has helped to make sure that the findings were accessible to our target audience. It was also a great way for me to build my confidence as a researcher and try innovative ways of presenting research findings.”
Max said “I really enjoyed this opportunity to be involved in the design and production of the video. As a Digital Communications Apprentice with the council I love that I can develop my creative skills working with councillors and teams within Kirklees. If I didn’t apply for this apprenticeship, I’d still be doing this at home – this way, I can do what I love, and I’m helping my community too. This project is really getting out there – being recognised by LARIA and seen by so many people – it’s simply something I wouldn’t get the opportunity to do in college. Working on projects like this video is making me a better person.”
We’d love to hear about all the creative ways that you’ve been sharing findings – please do get in touch.
(Image credits: Kirklees Council)