The problem: research companies are in danger of all sounding and looking the same.
The opportunity: talking about the customer benefit of data, not the method, will differentiate you. Understanding how and where research helps business and brand to GROW – seeing the blue ocean and looking for the competitive advantage – will drive success for research firms.
This is NOT about quant v qual – it’s about understanding the customer’s business enough to know what will be useful. It’s about more human research.
Have an opinion: Clients value it and come back for more. Even better if you have an opinion that goes against the tide and shows that you see things in a really human, tangible dimension.
Know your customer: Companies need to attract talent, develop marketing and sales, improve systems performance, secure more funding and develop products and services.
Clients don’t want research. They want someone who will help grow their business for them.
Featuring case studies from Malibu and JD Wetherspoons, this presentation will show you that whilst a robust method is important, above all clients want a headline!
Speaker: Steven Fuller
Steven Fuller is Creative Head of brand experts The House. He wholeheartedly believes that #Purpose is the new status – organisations and people are increasingly achieving acclaim by doing work that isn’t about them. His role is to inspire clients to imagine a purpose that is good for shareholders and society, not simply one or the other. His favourite example of this has to be the transformation of thebestof – moving them from selling online advertising to championing the nation’s most referred local businesses.