Digital by default have published information about which communities are engaging online.
From their article:
“The councils in the UK facing the most worrying levels of “digital deprivation” include Sandwell, Knowsley and Kingston Upon Hull; all of which cater to significant percentages of service users who may never have owned a smart phone, sent email, or used the internet.
Districts in inner-London look set the weather the transformation successfully, with consumers in Kensington and Chelsea being most likely to research local government services on the web.
Top 5 local authority districts with communities most likely to research local government services online*
– Kensington and Chelsea, 27.5%
– Westminster, 24.4%
– Camden, 23.8%
– Hammersmith and Fulham, 23.6%
– Islington, 22.7%
Top 5 local authority districts with communities least likely to research local government services online*
– Sandwell, 14.9%
– Knowsley, 15%
– Kingston upon Hull, 15.1%
– Leicester, 15.20%
– Stevenage, 15.2%
*UK average = 17%”
Moving forward with digital is really beginning to take off – see what the Government is planning to do in their digital inclusion strategy
Photo credit: Digital Britain by Mark Hillary