offers free customer segmentation data to councils
We have been
speaking to CACI, who provide many public sector organisations with customer
segmentation data, and they are now offering local authorities free access to
some of their datasets to support their Covid-19 response.
on offer include Acorn, Household Acorn and Wellbeing Acorn, which can be used
to help councils understand where groups of people with certain characteristics
live in their area. This can help councils to identify the at-risk and
vulnerable residents who will be most affected by self-isolation but may not
fall into the Government’s ‘shielded’ group.
The data can
be used to help councils understand who those residents are, where they are and
how best to communicate and engage with them at this challenging time. CACI are
offering councils postcode and/or household-level datasets, subject to a simple
agreement, to be used solely to support the Covid-19 response.
To request access to this data, click the following link: https://bit.ly/34eHQkH