This interactive session will highlight the importance of qualitative research in bringing the voices of the public closer to local decision-makers. Drawing on two case studies – research for the Local Government Authority (LGA) and West Midlands Combined Authority (WMCA) – it will showcase innovative research tools and techniques that have been developed during the pandemic. The session will highlight the adaptability of qualitative research methods, and include discussion on how to utilise them effectively in an online, rather than face-to-face, setting.
Lucy Morrell, Research Director, Lucy Bush, Research Director, BritainThinks & Adam Hawksbee, Head of Policy & Programme Development, West Midlands Combined Authority (WMCA)