This Market Research Society (MRS) event, free for members or non-members, will look at:

• When to use mystery shopping and when market research
• Survey fatigue – what is cheap is not necessarily effective
• Mystery Shopping pricing
• DIY or sub-contracting
• Tips for successful sub-contracting
• Future trends in mystery customer research

Time: 6:00-7:00pm, followed by drinks and networking

Keynote speaker

• Paul Grafton

  Paul Grafton spent five years as an Army officer following university, before a 13 year career with British Airways in various cabin service management roles, including Inflight Product Manager for narrow bodied aircraft and Concorde, and Training Manager for Shorthaul & Concorde cabin crew. Paul was chosen to take part in BA’s ‘Top Flight’ senior management development programme which included an MBA from Lancaster University. In 1991 he left BA to set up Mystery Shoppers, which has grown to be one of the UK’s leading specialist customer experience research agencies. Paul is a Certified Management Consultant and a Fellow of the Chartered Management Institute. His wealth of experience in the use of mystery shopping for performance management and other business objectives within a variety of industries gives him a privileged insight into how mystery shopping can best fit within the research sector.